What do you consider to be “fast shipping?” The definition appears to be rapidly changing. The chief cause of this change is Amazon, according to a study by accounting and consulting firm Deloitte. As Amazon Prime subscribers grow more and more accustomed to getting their orders in 2 days, deliveries that take any longer are now viewed with frustration.
In Deloitte’s study, just 42% of consumers surveyed now view 3-4 day shipping as “fast”, whereas almost two thirds of consumers considered 3-4 days to be “fast” just last year! Amazon is now upping the pressure on traditional outlets even more, as it begins rolling out same-day delivery to more markets.